The Associate Product Manager is an entry-level role within Avanos’ Global Strategic Marketing team, based out of our Alpharetta, GA corporate headquarters, supporting the Specialty Nutrition Systems and Pain Management product portfolios.
This role focuses on the sustaining aspects of existing product lines—ensuring product positioning, messaging, claims, and copy remain accurate, relevant, and competitive. You will work closely with cross-functional teams to manage forecasting, address backorders, coordinate customer communications, and participate in corrective actions with associated marketing messaging.
This is a developmental role with the intention to progress into a full Product Manager position within Global Strategic Marketing. Over time, you will gain exposure to strategic development, pricing, market analysis, and new product lifecycle management.
Key Responsibilities
- Sustaining Product Management
- Maintain product positioning, messaging, and claims to ensure alignment with brand strategy, compliance, and regulatory requirements.
- Manage updates to marketing collateral, product literature, and digital assets.
- Monitor and coordinate product availability, including forecasting and backorder communications.
- Support customer communications, including proactive updates on product changes, availability, and corrective actions.
- Assist in corrective action activities, ensuring aligned and consistent marketing messaging.
- Cross-Functional Collaboration
- Partner with Sales, Marketing Communications, Regulatory, Quality, and Supply Chain to ensure seamless execution of product support activities.
- Participate in Voice of Customer (VoC) activities to capture insights for product improvements and messaging refinement.
- Work with Regional Marketing to align global strategies with regional execution needs.
- Strategic & Commercial Development
- Support pricing strategy maintenance and updates.
- Assist in competitive landscape monitoring and basic market trend analysis.
- Contribute to the development of business cases, market models, and other strategic planning activities.
- Participate in periodic product portfolio reviews to recommend enhancements or optimizations.
Qualifications
Required
- Bachelor’s degree in marketing, Business, Life Sciences, Engineering, or related field.
- 0–2 years of relevant experience (internships, co-ops, or entry-level roles in marketing, healthcare, or product management are a plus).
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Excellent written and verbal communication skills.
- Collaborative mindset and willingness to work across functions
- Proficiency in Microsoft Office (Excel, PowerPoint, Word).
Preferred
- Prior experience (including internships) in medical devices, healthcare marketing, or product management.
- Familiarity with regulatory and quality considerations in healthcare products.
- Analytical skills and interest in market data analysis.
- Global or multicultural team experience.
Travel Requirements
Up to 10–15% domestic and international travel may be required.
