We are a locally owned Café in Seneca, SC and are seeking an experienced graphic designer/marketer to own the creation and maintenance of both our marketing assets and content created to support our products and other marketing goals.
From concept through execution, this candidate will improve our user experience by bringing our brand to life and keeping it consistent across all our various touch points.
This will include the ability to create content; grow our online community; manage our online presence; promote our company, and convert a digital audience, to include, but not limted to:
Create content, update and keep website current & relevant
Create content for social media-primarily Instagram and Facebook
Create signage for events; menus; caterings
Create gift card designs and packaging
Create, execute, and oversee promotional and informational graphic material
Signage for our Food Trucks
Conceive, design, and execute graphics & marketing projects which include event posters, advertisements, billboards, pole banners, programs, invitations, signs, banners, maps, logos, web graphics, social media graphics, retail merchandise and newsletters
Develop and assist in comprehensive marketing strategies including content management and strategy for event social media sites.
Act as on-site event coordinator by organizing and directing event staff and volunteers throughout events. Sets up and breaks down special event equipment (i.e. tents, tables, chair signs, banners, audio-visual equipment, etc.).
Expert-level knowledge and competency in graphic design using Adobe Creative Suite, and other digital software.
Build our brand awareness in the community with a targeted public awareness type campaign
Other projects related to promotion both digitally and in print both inside and outside the shop
Job Duties Essential Functions
Develop Graphic Design (40%): Develop graphic and branding concepts and designs in order to execute projects which include event posters, advertisements, billboards, pole banners, programs, invitations, signs, banners, maps, logos, web graphics, social media graphics, and newsletters.
Meet with event staff to discuss and develop a creative strategy for each project. Gather information including key facts, objectives, primary message and mandatory requirements, budget, and costs relating to printing and deliverable specifications. Research, conceive, design, and create projects and proof. Collect all print specifications for printing. Bid project to several print vendors if necessary. Make revisions to projects based on client requests. Prepare project files for printing-purchase any stock photography, adjust color modes in files and images, collect all supporting files and send to the print vendor.
Create and design sponsorship packages, proposals, presentations, and collateral materials.
onduct pre and post-production work-color adjustments, healing/cloning, enlarging/cropping.
Save and archive files for publication or marketing material.
Manage Marketing and Social Media (40%):
Assist in determining appropriate marketing strategy and communications for 313.
Responsible for the content and visual aspect of our social media pages.
Create and manage social media accounts for 313 Cafe (i.e. Facebook and Instagram), and ensure our social broadcasting is fully integrated with all other marketing efforts.
Responsible for editorial direction, design, production, and distribution of marketing collateral, including flyers, posters, programs, brochures, invitations, maps, advertisements, banners, and various other printed materials.
Process printing bids and oversee circulation.
Establish and maintain relationships with editors from print, broadcast, and online media; design and distribute internet newsletters for special events.
Report to management any data analytics relevant to improving outreach and engagement
Client Catering and Events-20%
Assist with developing and coordinating catering, including client contact; feedback with catering staff/clients; developing new clients and retaining existing clients; menus; timelines; delivery; and client satisfaction.
